5 Mistakes to Avoid When you are Naming an Application

Apparently, many businesses now
own apps as they simplify the
services organisations provide thus
making it easier to navigate as well
as give access more customers.
Nevertheless, a mistake that some
businesses who own application
make is by giving their apps the
wrong names.
To create buzz and make market
entry, the name of each software
application must be well-thought out.
To set you on the right
path, Jumia Travel , Africa’s No.1
hotel booking portal rolls out 5
common mistakes to avoid when
naming an app.
Copy apping
Copy apping means choosing a name
that is almost similar with your app.
The thinking behind copy apping is
that the name will translate to sales
traffic which is not always the case.
Although this strategy may work for
a while, it can backfire if your app
may be considered a replica, fake
and counterfeit. It is better to get
creative and search for an exclusive
name for your app.
Being forgettable
There are millions of apps which are
available for download on Google
play store and other platforms.
Therefore, there is a very high
tendency for your app to be
forgotten especially if the name
doesn’t correspond with the
functions the software is supposed to
perform. Users may download it but
they may simply forget about it as
there are many other options. So, a
name makes it easier to remember
and use an app.
Not considering trademark
The name of your app may have
been chosen by another
organization, so it is important for
you to do some research with
organizations such as the Corporate
Affairs Commission (CAC) which
register brand names. This will
prevent any legal action where a
name has been adopted and
trademarked by another company.
12 Love Lessons you only learn from
experience
Not knowing your audience
Always think about your audience
when naming an app. Define your
market by answering this questions;
who is the app meant for? Is it for
the young ones or for the adults?
What is the service you are offering?
Once you have the right answers to
these, then you can tailor your app’s
name to capture the essence of the
product’s brand.
Using all capital letters
Good apps developers minimize the
number of capital letters they use
when naming their applications.
Apps like Facebook, Instagram,
Snapchat and Twitter are not
completely written in capital letters.
If you use all caps, users are likely
going to ignore it.